Off page Seo are the strategy of all seo applying on your website site from outside for ranking website in Search Engine Result Page (SERP) with the help of making ling building from high authority website along with promotion of your content on social media, forum, question answer website. The tactic used are help to increase brand authority of website and also are the method of increases traffic of your site. In this guide I am going to explain What is off page seo ? and why it is important?
Difference between on page seo and off page seo
On page seo come in factor of optimizing content through tittle, heading, images, videos, Url, internal linking in such a manner that both search engine and user are easy to understand the content this also include keyword optimization where the crawler can find the site and index content with in the server. On page seo help to rank the content where the quality content carry essential part in oval all process.
Off page seo involved those action where linking building and promotion of content are a type of tactic apply on a web pages.
Here earning of quality backlink for site are important part of off page seo more the quality of backlink from high domain authority site are useful for site for achieving high ranking of website to the search engine result page.
Most common tactics for earning backlink are-
1. Guest posting
2. Forum
3. Influencer marketing
4. Content syndication
5. Link Building
above list are most common way to completion of what is off page seo procedure for any blog or website lets discuss each term one by one.
1. Guest Posting-
If you are a good writer and you can produce quality and useful content to your reader then guest post are dominant way to reach your content to audience of other authority website.
In guest posting you should pitching to high authority site which are relevant to your category means that you should select those site which are completely matches with user intent, the site which have large no of followers and the objective of that site are similar to your site so that when ever you post any content on high authority site the audience of that site also enjoy to read your content so there would be chances will made that the reader will find you online and can follow you
The benefit of guest posting is you get a high quality of backlink from the high authority site which are the important factor for ranking your site to the SERP (Search Engine Result Page) and build a relationship with your competitors this also help you to spread your brand to your market.
2. Forum
Forum posting are the way to discussion on the topic with those user visited on forum for getting their answer which have query regarding to the topic. Forum allow both new posting or reply to the old post
It help to build relationships and interact with the audience who are come to forum by this method you get a quality backlink which drive more traffic to your blog also people like your way of answering then they can follow you
In forum there is a signature section in the bottom mentioned you can put your link in the form of anchor text here and in return you will get a quality backlink from them
but important point of forum are your answer should be relevant to the question and it will look like people get right information from your point the answer should be lengthy and also mentioned all important point
3. Influencer Marketing
In Influence Marketing we choose some of the leaders who are very popular to their industry, who are a brand and who have large no of followers so that we asked to influencer to promote our word or product with their audience on their channel or through social media and we pay the influence for promotion our content after that it would be resulted as you will get a large amount of traffic to your blog or website.
By Influence Marketing more people will aware of your brand, more people will visited to your site, more people follow you on social media but it will be possible if you should have a quality content on your site and user take interest to your way of writing.
4. Content Syndication
Content syndication means republishing of your content which are already published in your site to the third party site. By doing content syndication there would be more chances that the user of third party site like your content and will come back to your site for seeing more your content.
here a third party site author mention your link to their Bio that the original content had published from your site by this process the audience of third party site are also aware of you and you get a large quantity of traffic.
5. Link Building
Link Building are the most important part of what is off page seo. It means take a link from other website to your website web page, the more no of link are building there would be more chances of ranking of web pages in Search Engine Result Page. Link building are also the top three ranking factor of google. Link building enhance the authority of the website.
Most effective link building are
I. Resource page link building
II Broken link building
III skyscraper technique
Conclusion
off page SEO are the most important step for any website growth. It increases the traffic of the website, build relationship with others and increases authority of the website also google prefer to rank those website who had completed good off page SEO. so friend this guide complete, i hope you will enjoy to read, if you have any doubt please comment on below. I will reply you soon.
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